mac and dog

Mac and Dog is a food truck brand inspired by the nostalgic comfort of hot dogs and mac ’n cheese — a favorite meal my dad made during his college years and later for me and my siblings. The full brand identity, includes the logo, packaging, and food truck. *student project

The color palette draws inspiration from vintage food brands, childhood nostalgia, and the menu itself. The halftone dot pattern adds texture and depth to specific areas, with its offset placement creating a subtle misprint effect.

The menu uses fun, creative names to highlight various ways to pair hot dogs with mac 'n' cheese, capturing the vibrant spirit of food truck culture.

The truck design takes inspiration from 1950s trailers, emphasizing that nostalgic feel. With its clean lines and minimal decoration, it also offers a modern, contemporary touch.

Packaging utilizes color blocking and the characters in a playful way.